IIC Global

Internationalization: A guide to sustainable growth

In the dynamic world of software development and marketing, internationalization is not just a trend, but a necessary strategy for long-term success. For many software companies, expansion into international markets offers a multitude of opportunities and benefits that extend far beyond the borders of the domestic market. But why exactly do software companies need to…

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AI Cannot Sell Software

The Limitations and Importance of Human Touch Artificial Intelligence (AI) has made remarkable advancements in various domains, but when it comes to selling software, there are inherent limitations that prevent AI from fully replacing human sales efforts. In this blog post, we will delve into the reasons why AI falls short in the realm of…

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AI – Risks and Opportunities

Artificial Intelligence (AI) has emerged as a transformative technology, revolutionizing various industries and reshaping the way we live and work. While AI brings immense potential and opportunities, it also presents risks and challenges, particularly for software developers. In this blog post, we will explore both the risks and chances associated with AI for software developers…

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Unlocking Global Opportunities for Software Sales

In today’s interconnected world, businesses are constantly seeking new avenues to expand their reach and increase revenue. Channel sales have emerged as a strategic approach for companies to leverage partnerships with international resellers and distributors, allowing them to tap into global markets. In this blog post, we will explore the concept of Channel Sales International…

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Security is a major reason why businesses in Germany are investing in ICT

German companies allocate most of their ICT budgets to business functions such as production, procurement, and operations in order to centralize business operations. Most German companies allocate their ICT budgets to “operation or maintenance operations” [1]. German market practice regarding information security depends largely on the security relevance of individual companies; in particular, whether the…

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IIC Global

Corporate success through international partnerships

The trend towards globalisation does not stop at software manufacturers. The internet has created a global market. Many companies are using this effect to supplement local knowledge by entering into partnerships with other companies in order to expand their international reach. ICT companies are particularly well positioned to benefit from this trend, as their products…

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