The Swiss Software Industry Survey (SSIS) 2023 shows impressive developments in the Swiss software industry. Here are the highlights: Growth and innovation A 10.2% growth in sales and an 8.7% increase in jobs are forecast for 2023. Standard software manufacturers benefit from usage-based billing models (50.1% of their sales). Investments in research and development (R&D)…
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In the dynamic world of software development and marketing, internationalization is not just a trend, but a necessary strategy for long-term success. For many software companies, expansion into international markets offers a multitude of opportunities and benefits that extend far beyond the borders of the domestic market. But why exactly do software companies need to…
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To be successful in the US market, it can be an advantage to have your own local subsidiary. Therefore, we have decided to offer the establishment of a company as a service for our customers, in addition to the establishment of contacts. Our company IIC Inc. in New York offers our clients a “USA –…
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In recent decades, the information technology (IT) industry has developed into one of the most dynamic and fastest-growing sectors worldwide. One driving force behind this development is mergers and acquisitions (M&A). M&A activity in the IT industry is becoming increasingly important and is playing a key role in leveraging the energy of innovation in the…
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The Limitations and Importance of Human Touch Artificial Intelligence (AI) has made remarkable advancements in various domains, but when it comes to selling software, there are inherent limitations that prevent AI from fully replacing human sales efforts. In this blog post, we will delve into the reasons why AI falls short in the realm of…
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Artificial Intelligence (AI) has emerged as a transformative technology, revolutionizing various industries and reshaping the way we live and work. While AI brings immense potential and opportunities, it also presents risks and challenges, particularly for software developers. In this blog post, we will explore both the risks and chances associated with AI for software developers…
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Germany, known for its technological advancements and robust economy, presents a lucrative market for software companies seeking expansion and growth. In this blog post, we will delve into the market situation in Germany for software, backed by relevant statistics and informative links, to understand the potential and dynamics of this thriving industry. Flourishing Software Market:…
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In today’s interconnected world, businesses are constantly seeking new avenues to expand their reach and increase revenue. Channel sales have emerged as a strategic approach for companies to leverage partnerships with international resellers and distributors, allowing them to tap into global markets. In this blog post, we will explore the concept of Channel Sales International…
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For European companies, the US ICT market offers enormous potential. The USA is considered one of the most important IT markets in the world and is a pioneer in digital transformation. The US ICT market is very large and growing steadily. Especially in the areas of cloud computing, big data, artificial intelligence and cyber security,…
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German companies allocate most of their ICT budgets to business functions such as production, procurement, and operations in order to centralize business operations. Most German companies allocate their ICT budgets to “operation or maintenance operations” [1]. German market practice regarding information security depends largely on the security relevance of individual companies; in particular, whether the…
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